The coronavirus crisis has brought massive shifts in how Americans buy and consume food. For America’s major packaged-food companies, which have struggled in recent years, that meant an unexpected upswing in sales. Now the question is which changes will last. As social distancing took hold, yearslong trends away from highly processed foods and toward niche brands seemed to suddenly have been thrown into reverse. Since the start of March, shares of General Mills, Conagra Brands and Kraft Heinz are all up by more than 20%.

Source: Wall Street Journal May 29, 2020 09:33 UTC