South Africa’s local film industry is becoming a serious economic player, but for all the advances in technology, film distribution has become far more complex. Cinemas decided to adopt a new standard, the Digital Cinema Print (DCP). A DCP is a digital file that, much like a film print, consists of a variety of digital stills and sound files that are sequenced and recognized by the digital projectors that cinema owners have now equipped their cinemas with. If you want to put your film into 100 cinemas, at $650 per cinema, that’s $65,000, and this is more than the entire budget of some South African feature films. Crowley offers another solution – local content quotas.

Source: The North Africa Journal March 28, 2019 11:15 UTC