Conversational commerce offers businesses an entirely new channel that prioritizes convenience and personalization in a world where consumers demand immediate responses and tailored recommendations. Three years later, with over 2.5 million users and $100 million in sales, we can say that conversational commerce is here to stay. This shift in behavior and advances in NLP technology have created the perfect environment for conversational commerce to gain momentum in 2019. Both brands were early adopters of conversational commerce, and more businesses will continue to take cues from them in 2019. To help you prepare, we found success by focusing on the following core principles within conversational commerce:• Delight customers with a human experience.

Source: Forbes May 07, 2019 12:22 UTC