WILCON Depot, the country's leading home improvement and construction supplies retailer, has launched its Virtual Reality (VR) Store Experience, offering customers a personalized and convenient way to explore its extensive product assortment from the comfort of their homes. CONTRIBUTED PHOTORecently, the Wilcon VR Store Experience was recognized as the "Digital Initiative of the Year – Philippines" at the Retail Asia Awards 2023. Understanding how VR technology has become increasingly popular in the industry for improving customer engagement and transforming how customers shop, Wilcon Depot harnessed its benefits to elevate its customers' shopping experience. Launched during the Worldbex event at the World Trade Center, Wilcon's VR Store Experience is an interactive 360-degree VR experiential tour that allows customers to discover the Wilcon Depot products conveniently through VR headsets. This immersive shopping approach enriches the customer experience beyond brick-and-mortar shopping and serves as a new standard and way for brand differentiation.

Source: Manila Times September 20, 2023 17:33 UTC