Despite investments in robots, virtual reality, voice-assisted shopping and a slew of digital tools, retailers have been unable to instill fun as a reliable factor of the shopping trip. Specifically, of the 4,000 consumers surveyed, just 56% said they have fun shopping, while 77% have fun at work. This would indicate investments in retail technology may work against the desire to get shoppers to stay longer and spend more. Widgets Don’t Bring JoyRetailers may be throwing money at a solution to a slightly different need, however. Natural light, splashes of color and elegant music can elevate the mood and prepare the shopper for fun.

Source: Forbes May 23, 2018 20:37 UTC