On X, journalist Sophie Vershbow posted, “me to the Wicked marketing team” with a meme with the word “ENOUGH.” Another user on Bluesky sarcastically wrote, “I think just another dozen or so exposures to ‘Wicked’ marketing and I’ll be aware of it.”Even self-proclaimed die-hard fans of “Wicked” and its star Ariana Grande are turned off by the studio’s excessive marketing. Someone on TikTok wrote, “As a massive ‘Wicked’ and Ari fan, I’m scared to admit that the overmarketing of this movie has given me the ick. The marquee for the Los Feliz Theatre features the films "Oppenheimer" and "Barbie," Friday, July 28, 2023, in Los Angeles. (AP Photo/Chris Pizzello) via Associated PressYes and no, said Saleha Malik, co-founder of S-Squared, a boutique marketing agency. “Once consumer fatigue starts setting in more and more, they’re going to have to pivot their strategies,” Malik said.

Source: Huffington Post November 23, 2024 09:48 UTC