What followed these events was a series of changes inspired by the European Union’s new set of privacy rules. Hence, the reason your inbox is now flooded with those emails notifying you of privacy policy updates. You can object to the processing of your personal data for marketing purposes. It just means you have the option to prevent the company from using your personal data, your tweets, search history, your browsing history, etc., to serve you ads. Internet companies no longer have exclusive rights to your personal data available on their platforms.

Source: The North Africa Journal May 22, 2018 09:59 UTC