One of the reasons I love case studies is that you need to have done a consistently good job with a client over time before you even consider having one. Case studies work best for service based businesses. As a writer, I have written case studies for others, but would not write my own. They aren’t in the best place for case studies at the time of writing, as we loaded them up into our blog section. Case studies can help your potential clients build trust that you are exactly what they’ve been looking for.

Source: Stuff August 15, 2021 16:52 UTC