His know-how and execution is seductive to the viewer, drawing us into the world in which these men exist. The trend toward sobriety mirrors the current wellness craze. In a lot of ways, the trend toward sobriety mirrors the current wellness craze that emphasizes perception and pseudoscience above reality and simple facts. The trend also boosts places such as Dubai, where alcohol is unavailable outside of hotel properties. As part of the standard trend cycle, once something becomes ubiquitous and easy to acquire, tastes often swing to the opposite side of the spectrum.

Source: National Post March 23, 2018 13:54 UTC