Earlier in December, the United Kingdom’s ad regulator banned advertisements from Air France, Lufthansa, and Etihad for allegedly misleading consumers regarding the environmental impact of air travel. This isn’t the first time that airlines have come under fire for false advertising about their sustainability efforts and accused of ‘greenwashing’. The advertisementsAdvertisementIn July, Britain’s Advertising Standards Authority (ASA) identified three Google ads that suggested the flights operated by Air France, Lufthansa, and Etihad were sustainable. The Air France ad claimed that the airline was “committed to protecting the environment” and urged holidaymakers to “travel better and sustainably”. The Lufthansa ad suggested that its customers would “fly more sustainably” and the Etihad one offered flyers “total peace of mind”, mentioning their environmental advocacy.

Source: Indian Express December 20, 2023 04:15 UTC