Golf is the new sweet spot of the Irish sports sponsorship sector, and is winning the hearts and minds of rights buyers, according to intriguing new research seen by the Irish Examiner. On the back of a successful Irish Open and in advance of a Ryder Cup at Adare Manor in 2027, the sport has gained ‘fresh perspective’ amongst investors who currently sponsor other sports. For the Dubai Duty Free Irish Open, this is even better news. They have now been squeezed out of the Irish market by global monsters such as Nike and Rolex. One sponsor of Irish golf, already inside the ropes, is Emirates, which places a huge emphasis on hospitality to mop up much-needed marketing, engagement, PR, sales, and corporate affairs strategies.

Source: Irish Examiner July 05, 2021 06:00 UTC