Political advertising is a regular shot of adrenaline for the TV business every two years when House and Senate seats are in play. One TV executive estimated that local stations could see between $8 billion and $9 billion from political commercials. It’s like how cable was in the early days.”Fortune believes more political ad money will shift to streaming as a younger generation of political operatives comes online. As viewers have gone to streaming for scripted dramas, sitcoms and movies, TV stations have added more live local newscasts to their lineups. and Newhouse School at Syracuse University found that TV stations were airing 6.6 hours of news each weekday in 2022, up from 5.7 hours in 2022.

Source: Los Angeles Times January 17, 2024 08:20 UTC