On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Source: The Nation September 13, 2023 18:05 UTC