Why is consumer behaviour so different when it comes to income protection? - News Summed Up

Why is consumer behaviour so different when it comes to income protection?


The income protection challengeWhen it comes to health insurance, the reliance on the NHS is ingrained in UK workers from an early age. Recent figures estimate that a record high of 186 million working days were lost because of sickness or injury in 2022.3 Initiatives such as Income Protection AwarenessWeek and industry support of the Income Protection Task Force have been instrumental in raising awareness of the benefits of income protection, but there’s much more to be done. We must consider how we can further increase consumer reach when it comes to income protection to raise awareness and ultimately increase the number of people protected. Addressing the income protection imbalanceWhen it comes to insurance, consumers are best served by a holistic approach to health and financial planning advice, and income protection is a valuable part of this. With this in mind, I firmly believe that we each have a key part to play in widening the income protection audience.


Source: The Guardian November 07, 2023 10:09 UTC



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