Why are flowers so expensive around Valentine's Day? Refrigerated trucksFlower shops around the country have been preparing for Valentine's Day, the industry's busiest day, for months. the country's largest florist, started getting ready for Valentine's Day last spring with growers in Colombia and Ecuador. Kroger placed its orders for Valentine's Day roses around three months ago. So when Valentine's Day rolls around, florists have a chance to recoup some of the money they lose during slow months.
Source: CNN February 13, 2019 20:48 UTC