Dior's Café Dior sits inside Dior Gold House next to Central Chidlom, wrapped in architectural cues that mirror the brand's couture codes. A handbag purchase demands commitment, but a coffee does not. When a fashion house becomes a place to drink coffee on a weekday afternoon, something of that distance dissolves. Café Dior does not resemble a neighbourhood coffee shop. The question is not whether brands will continue serving coffee.

Source: Bangkok Post February 20, 2026 22:46 UTC