But if display has been around the longest, why does it still get such a bad rap, and why hasn’t display evolved to be better, are two of the questions some ask. But should the real question be, why do we allow display advertising to be bad? The term ‘display advertising’ can at times include video, social media and in-app advertising. But the benefit of display advertising is the technology exists to only buy ad space that is actually viewable. Benefits of display advertisingThere are many benefits to display advertising over other channels, but one of the biggest ones is reach.

Source: The Irish Times March 20, 2020 10:52 UTC