“Big-ticket, high-intensity films like Dhurandhar 2 consistently drive a noticeable spike in popcorn consumption. Rao notes that cinema today is no longer just about watching a film; it’s a “bundled entertainment experience”, where food plays a central role. This can lead to overeating without even noticing, thus, in the long run, to poor eating habits and weight gain,” Dr Tandon explains. “When you combine a mass entertainer like Dhurandhar 2 with packed theatres, popcorn sales don’t just grow – they surge,” Rao adds. However, watching high-octane films frequently can also turn this into a conditioned habit.

Source: Indian Express March 29, 2026 13:34 UTC