Dingra is looking forward to a transparent digital measurement system with common metrics. It is easy to see why Barc India is keen to launch its digital measurement services. Apart from this, globally, there has been talk about the need for a third-party digital measurement to bring in transparency and uniformity. It is also a great time to launch digital measurement services as online media is growing rapidly. Clearly, the future of digital media in India is bright, and mobile will be the primary mode of digital consumption.

Source: Mint July 12, 2017 18:45 UTC