Crisis communications specialists counsel companies to be the first to disclose a problem, take action quickly and be honest. A case that's often cited is Johnson & Johnson's strong actions after seven people died in the Chicago area after taking cyanide-laced Tylenol capsules in 1982. J&J quickly urged consumers to stop taking the capsules. Then it yanked Tylenol — a major profit generator — off shelves in Chicago and later nationwide. After additional poisonings several years later, J&J made the costly decision to no longer sell any medication in capsule form because it could not guarantee their safety.

Source: Los Angeles Times December 01, 2017 15:01 UTC