Blair Witch and Snowden don’t strike me as “catering to the female demo.” And while sequels Blair Witch and Bridget Jones are many years past their franchise debuts, so was Pixar’s Finding Dory when it launched in June, hooking more dollars than Finding Nemo did in 2003. “Newcomers are supposed to supercharge your box office, but it just didn’t happen,” Dergarabedian says of Blair Witch, Snowden and Bridget Jones. “The only thing these three movies had in common was the “R” rating, which can be a problem right there. Horror fans apparently prefer a new scary story to a refried older one, despite clever marketing for Blair Witch and the strong reception it enjoyed at its TIFF Midnight Madness world premiere. It did much better overseas, pulling in nearly $30 million, about $11 million of that from the U.K. alone.

Source: thestar September 23, 2016 10:30 UTC