1, Start by carving out dedicated space in store for healthy snacking; do not mix it in with traditional confectionery. Healthy snacking products demand a premium and the value sales impact can be lost when sited alongside cheaper, less healthy alternatives. Locations such as the checkouts and food-to-go section are great places to site healthy snacking and drive incremental basket spend. Give healthy snacking the space it deserves in-store, segmenting it by the different consumer needs. As with other categories, the more times the shopper sees healthy snacking products, the higher the chance they will buy-in.

Source: The Guardian January 20, 2022 16:23 UTC