“In Division I,” Vista Murrieta athletic director Coley Candaele says, “they already do a great job at finding those athletes. Recruiting services have a considerable incentive to convince parents otherwise. “They pay for the service, get recruited, and then, it looks like the recruiting service deserves all the credit,” Ron Allen, president of B2G Sports explains. The others are the payers.”This phrase has stuck with me because it describes what drives so much spending in youth sports. Parents see other kids getting scholarships, or some sort of athletic recognition, and they want it.

Source: Forbes August 28, 2017 17:48 UTC