Why is my appliance serenading me? It’s a form of branding. “The little tunes appliances have started spitting out these days are known as audio logos,” explained James Kellaris, a composer, musician and professor of marketing at the University of Cincinnati, where he studies sonic branding. Samsung’s Electric Dryer ($599, samsung.com) finishes a tumble cycle with 30 seconds of Schubert’s “Die Forelle,” while LG‘s QuadWash plays a delightful 10-second ditty when the dishes are done. How exactly does an appliance play music?

Source: Wall Street Journal September 02, 2020 17:48 UTC