But while we've been distracted by Tim Cook versus Mark Zuckerberg, Google has quietly been testing its own new tracking on millions of unsuspecting Chrome users. Because, if the privacy concerns around FLoC were not worrying enough, this early “origin trial” is co-opting millions of Chrome users into FLoC without any warning, notification or opt-out. Chrome Vs Rivals Apple App Store / @UKZakGoogle has made its intentions clear with Chrome—building cohort tracking into the very fabric of the browser. “Google doesn’t care about protecting user privacy,” DuckDuckGo warned at the time, “they care about protecting their surveillance business model. Whatever your views on the longer-term future of targeted ads and user tracking, though, you should certainly avoid being secretly enrolled into a large-scale trial without your knowledge.

Source: Forbes May 01, 2021 10:30 UTC