The Economist declared 2019 as the year of the vegan, reporting that a quarter of millennials identify as vegan or vegetarian . In a 2018 report, the vegan food industry recorded 20 percent growth over the previous year, with sales peaking at $3.3 billion. This demand for all things vegan has made other industries take notice, especially beauty. “Beauty follows food because we use a lot of the same ingredients,” said Tata Harper, the founder of a namesake natural beauty brand that’s predominantly vegan. “If they’re good to ingest, then they’re typically great to apply topically.”Sunny Subramanian has been waiting for this moment since she introduced her Vegan Beauty Review site in 2007.

Source: New York Times February 26, 2019 18:11 UTC