Volkswagen Group has made its debut on the popular video platform TikTok. For those of you who are wondering, VW's TikTok handle is nothing else but the name of its new strategy - "newauto". Instead of saying: strategy is too complex for a platform like TikTok, we are simply going ahead and trying it out - with infotainment," explains Michael Manske, Head of CEO & Digital Communications at the Volkswagen Group. VW Group is continuously expanding its presence on international online platforms and is increasing direct interaction with its target groups. The strategic goal is to reach the most important target groups in the markets of Europe, the USA and China.

Source: CNN June 12, 2022 01:20 UTC