Every so often, the elephant would stop and feed on the lush green vegetation that surrounded the path to their destination. The weight imbalance accorded the elephant a six-tonne advantage over the rider, thus rendering him powerless. When the rider pulls the reigns, it communicates to the elephant which direction to turn, to stop or to proceed. The Greek philosopher, Aristotle, framed this best when he postulated that there are three appeals of persuasion; ethos, pathos and logos. And this, ladies and gentlemen, is precisely why President Kenyatta chose to address his elephant in Kikuyu.

Source: The Star April 11, 2020 07:52 UTC