This means two things: People from Melbourne like their food, and restaurants in Melbourne pride themselves on serving good food. It increases the supply of food from the city’s most popular restaurants by eliminating the barriers to consumption. The startup enables customers to “get the food [they] want, from the Melbourne restaurants [they] love, delivered at Uber speed." UberEats / www.ubereats.comUberEats is effective because it makes food from popular restaurants more available and more accessible. UberEats’ sells food, which means customers are encouraged to think of the service every time they’re hungry.

Source: Forbes March 17, 2017 02:03 UTC