He is the author of "Pitch Perfect: How to Say it Right the First Time, Every Time." (CNN) If the comedian George Burns were alive today to witness the current state of politics, he might say, "Authenticity is the key to winning elections. For politicians, the imperative equivalent is "bring your authentic self to the campaign trail -- honesty is optional." Unlike a voting record or political platform, authenticity is like grabbing a fistful of mercury -- it can be pretty elusive, and hard to measure. The other issue today is the increasingly blurry line between authenticity and honesty, a conflation that has paid enormous dividends for Donald Trump.

Source: CNN November 03, 2018 23:14 UTC