We believe that the word should be “transcend.” Are you trying to transform or are you trying to transcend? When people think about the potential in the Fourth Industrial Revolution, a lot of the excitement is around how new technologies will help business transcend. Because we need every professional at PwC to do things in a digital way. Would you get a digital firm to manage your media better? You don't need a digital firm to help you with that.

Source: Forbes May 07, 2019 11:37 UTC