GettyIf someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. When I ranked marketing tactics during a ten-year lead generation study I conducted, networking at trade shows finished in the top five. The best marketing tactics are educational in nature, and a trade show let’s you educate prospects face to face (or “belly to belly,” as one of my mentors used to say). According to statistics compiled by the website spingo.com, “The cost of a face-to-face meeting with a prospect at a trade show is $142. “They think they have done all the prep needed but truly most of them have left out several important pieces.”Here are six ways Heiman says that will lead to trade show success.

Source: Forbes May 26, 2019 12:22 UTC