Mr. Myers said the ads would be less effective than originally intended because fewer people read newspapers and watch television today. The tobacco companies, he said, also negotiated to not include the phrase “here’s the truth” in the ads. Sign Up You agree to receive occasional updates and special offers for The New York Times's products and services. We told you that smoking is not an addiction and all it takes to quit is willpower. And while the tobacco industry has moved to create safer products, Dr. Malone said the public should understand that the companies would rather not be running the corrective statements campaign.

Source: New York Times November 24, 2017 09:56 UTC