Their prototype earned them a spot on CES’s 2016 list of Fitness, Sports and Biotech Innovation Award Honorees. Rob Lawson-Shanks: We actually went to CES in 2016 with a prototype that won an innovation award. And we came to the realization it wasn't the product experience that we want to be known for. It wasn't good enough. Thayer: What wasn't good enough?

Source: Forbes September 22, 2017 21:00 UTC