She was the buyer for the studio's clothing section and while she saw lots of options but many didn't have the fit or style she wanted. “I wanted to create a clothing line that covered many needs from high-intensity workouts to yoga to athleisure,” she said. Denby named it DYI Define Your Inspiration based on the studio's name, Define Body & Mind. Her brand has been called the next Lululemon because of their DYI leggings. Watch On Forbes: Lululemon Founder Chip Wilson On The Future Of Athletic WearDenby hasn't gotten here overnight.

Source: Forbes March 23, 2017 14:51 UTC