BLOOMBERG NEWSEarlier this week, Sports Illustrated was acquired by Authentic Brands Group LLC for $110 million. Authentic Brands is big; it says the retail sales volume of the brands it owns is over $9 billion. What’s different about the acquisition of Sports Illustrated is that it comes at it from the other direction. The original model of the licensing business that Authentic Brands began in is particularly challenged by these changes. The Authentic Brands acquisition of Sports Illustrated is important because it tells us the future is not just about having a product and adding relevant content.

Source: Forbes May 29, 2019 16:41 UTC