This trend has become so prevalent that one company offering digital marketing in Seattle now considers reviews to be an essential component of their marketing strategies. According to a survey, 88 percent of consumers trust online reviews just as much as a personal recommendation. In the same survey, it was discovered that only 12 percent of clients chose not to read reviews online. Many companies choose to incentivize their online reviews, offering a discount or bonus if clients leave a review. The Benefits of Online ReviewsIf you're able to round up some reviews online, you'll experience a number of powerful benefits.

Source: Huffington Post October 07, 2016 19:30 UTC