And simply saying that Pepsi should have hired more black people for it’s creative team is lazy. Ad Age reported that to create this ad, Pepsi leaned on its “in-house content creation arm, Creators League Studio.” What resulted was an insane creative miss. There are four key reasons why in-house creative teams lead to botched ads like this. Had any one of those creative team members attended a protest in the last year? Oftentimes, there’s a socio-economic divide between the people in a brand’s creative team and the consumers they are trying to reach.

Source: Forbes April 07, 2017 19:00 UTC