An ad for the Peloton bike has been widely criticized on social media. She seems shocked but excited to see that he got her a Peloton bike and she starts filming her experience, starting with her first virtual class. It’s a television ad, released on YouTube on November 21, that already has more than 3 million views, not to mention that it has triggered a social media firestorm. Regardless of the company’s intention, Peloton’s stock fell 10.5% from the closing price on Monday, before the social media frenzy, to Wednesday. Daniel McCarthy, an assistant professor of marketing at Emory University’s Goizueta Business School, attributes the stock price volatility directly to the ad.

Source: Forbes December 05, 2019 18:37 UTC