Its strategy in India, a market it has self-admittedly not been able to crack, has come under scrutiny in the last few years. “The absence of a clear country head is costing them deeply and frequent exits lead to loss of confidence," the streaming platform executive added. Media industry experts estimate that Netflix had exhausted the top tier of the Indian audience segment. According to App Annie, in India, Netflix app installs have grown by 150% since December 2021. But their big ambition to grow the subscriber base can only be achieved if they go back to the drawing board," the first streaming platform executive said.

Source: Mint June 03, 2022 07:06 UTC