Social media star KSI became a minority shareholder of Dagenham & Redbridge three weeks and now he is beginning his quest to get the sixth-tier team from east London some global recognition in his ambitious bid to help the team reach the Premier League. KSI will stream Dagenham's match on Saturday in National League South to his 17.6 million subscribers on YouTube. It will mark the first time a match at that level will be broadcast live in YouTube. The initiative has been backed by both the National League and broadcaster DAZN, which shows selected games from the English sixth tier. KSI has joined a growing list of celebrities to try their hand in soccer ownership in Britain.

Source: Los Angeles Times March 25, 2026 15:44 UTC