(The Athletic’s 1.2 million subscribers will join the paper’s existing stable of 8.3 million subscribers.) While The Athletic saw growth of over 70%, the next-best site was Sports Illustrated, which saw 37% growth. Further, The Athletic had the greatest amount of year-over-year visitor growth in 2021 when compared with peers like Sports Illustrated and Barstool Sports. In addition to its news operations, the Times also has developed other products, including New York Times Cooking, games, Wirecutter and the news-audio app Audm. “Don’t expect The Athletic to be included in your unescalated NY Times subscription right away,” Woosley said.

Source: New York Times January 08, 2022 21:52 UTC