Resort bar programs aren’t often known for their craft credentials. A new wave of resort beverage directors, however, are paying closer attention to vacation drinks, bringing big city craft and quality to far-flung destinations. With two decades of noteworthy experience in the bar industry, his appointment in 2019 demonstrated the resort’s commitment to its bar program. At Four Seasons Whistler, beverage director Ujjawal Khatkar notes he has access to a full marketing team to complement and amplify his beverage program. “We’re able to run with amazing collaterals—photography, graphic designers who work on our cocktail glasses—they contribute to the success of these cocktail programs,” says Khatkar.

Source: Forbes January 11, 2024 15:05 UTC