Let’s take a look at why millennials prefer chatbots over travel agents, and what is being done about it. Millennials prefer bots and self-service options to human interactionMillennials have a decidedly different view of customer service than their parents and grandparents. This is because more and more of these companies are realizing that millennials largely prefer mobile to conduct these transactions. Travel bots can allow millennials take care of simpler interactions quickly and easilyWhen it comes to gathering information such as prices or availability, or checking rewards points, travel bots offer millennials ease and convenience. Travel bots can also be used to curate recommendations based upon budget, lifestyle and desired travel experience.

Source: Forbes March 24, 2018 13:30 UTC