News is available in real time on numerous websites, social media platforms, podcasts and blogs. So where does CNN and its sibling, the new CNN Max, fit into this new ecosystem? Those “stories”, which appear at the bottom of every single page on the CNN website, cheapen your brand in ways the Murdochs can only dream of. This means you’d need to hire some people who have done that sort of thing —influencers or people who manage influencers, people who know how to work social media. It gives you solid articles that are both evergreen and create interest on social media.

Source: CNN August 30, 2023 21:01 UTC