The renewed alliance of Ford Motor Co. and Mahindra & Mahindra Ltd. makes sense for a host of reasons.As Gadfly has argued before, the car market that's soon to be the world's third-biggest is almost impregnable to new entrants thanks to the power of Maruti Suzuki India Ltd . Mahindra has been making Jeeps since 1945, decades before the brand's current association with Chrysler-owner Fiat Chrysler Automobiles NV. Its Thar SUV is a Jeep in all but name, and the TUV300 has a distinctly Jeepish look about it. Maruti's Vitara Brezza urban SUV has taken a devastating swipe at Mahindra's dominance in utility vehicles since its introduction 18 months ago, becoming the fourth-best-selling car in the country. Ford and Mahindra will be stronger together than apart.This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

Source: Economic Times September 19, 2017 06:22 UTC