MORE FROM FORBES BertieJumping off the shelves during a pandemic, King Arthur Flour’s business spiked 153% form March ... [+] through June 2020. Courtesy of King Arthur FlourNowadays when a shopper finds a package of King Arthur flour on supermarket shelf, you can sometimes hear shouts of glee in the grocery aisle. He described King Arthur as a “medium-sized, employee-owned corporation that tries to do good.”Based in Norwich, Vt., King Arthur flour was founded in Boston in 1790 so it’s a venerable 230-year-old company. But on July 20, 2020, it changed its name to King Arthur Baking Company to reflect its varied product lines. In fact, King Arthur Baking Company’s website’s page views escalated 300% so far in 2020 versus 2019.

Source: Forbes August 05, 2020 12:00 UTC