Its partner hair salons get a piece of the action when clients replenish their supplies online direct from the company. While professional hair brands are leaving salon distribution behind, they are lining up for shelf space in the 700-plus Sephora and the 1,100-plus Ulta stores. At the same time hair salons are losing ground in retail product sales, they remain professional brands’ best influencer. The economics are amazing for hairdressers.”Today about 1,000 hair salons have adopted Hairstory’s healthier-hair-without-shampoo mantra and its closed-system business model. But as it stands, both Sephora and Ulta are non-starters for Hairstory,” Halliwell affirms.

Source: Forbes January 10, 2019 15:45 UTC