To put it plainly, there are mainly two big players when it comes to India’s e-commerce retail: Flipkart and Amazon. The Draft National e-Commerce Policy is centered around five pillars:1. This subcategory is such a major revenue driver for e-commerce players that all major entities have exclusive partnerships with smartphone makers. These exclusive partnerships allowed e-commerce players to offer deep discounts for smartphones, thus driving adoption but cutting into their margins. I believe that this e-commerce policy is important considering the sheer size of the Indian market.

Source: Forbes July 18, 2019 12:22 UTC