In one of the stranger commercial agreements of recent times, the club’s parent City Football Group (CFG) agreed a multi-year deal with dating app Tinder. Dave Thompson/PA WireTinder’s goalsFor Tinder, it wants to use sport to retain and attract new users and believes that football’s position as the world’s game mean it would appeal to people all over the globe. CFG not only owns Manchester City, but also US Major League Soccer (MLS) franchise New York City FC, Australian A-League side Melbourne City and other clubs around the world. The Tinder deal covers Man City’s men’s and women’s team and NYFC, adhering to Tinder’s inclusivity goals. “Tinder is the world’s leading app for bringing people together and sports are a huge part of people’s lifestyles around the world,” David Wyler, head of partnerships at Tinder tells me.

Source: Forbes May 08, 2018 14:26 UTC